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Editor/Photographer : Mark Charles

 

August 2 2007

O’Driscoll replaces Boerio as Jaguar MD

Up-for-sale and under pressure Jaguar has announced that Mike O'Driscoll is to become the new Managing Director of Jaguar Cars. O'Driscoll, currently President of Jaguar Land Rover North America, will replace Bibiana Boerio, who is to retire by the end of the year after eight years with Jaguar and over thirty in total with Ford Motor Company.

O'Driscoll has almost thirty years experience with Jaguar and Land_Rover and has a wealth of sales and marketing expertise gained both in the UK and United States.

Welcoming O'Driscoll to his new role, Jaguar and Land Rover CEO Geoff Polites said: "Mike has proven in-depth experience and understanding of how to sell premium cars in the marketplace and how best to support our dealers. This experience will serve Jaguar well as we launch some very exciting new products in the years ahead.

"Mike has worked closely with Bibie Boerio over the past three years, as we have put in place the strategy and actions to rebuild Jaguar. He has a strong understanding of the brand and the marketplace and will lead Jaguar into the next phase."

O'Driscoll was born in Coventry and has an MBA from the University of Warwick. He joined Jaguar Rover Triumph in 1975 as a business student and held various positions in Finance, Product Development and Marketing, prior to his appointment as Marketing and Product Planning manager for Jaguar Cars North America in 1987. In 1992 he was appointed General Sales manager for Jaguar in the United States, a position he held until 1995.

After four years with Ford and Lincoln Mercury, he returned to Jaguar in December 1999 as president of Jaguar North America and was named president of Aston Martin, Jaguar, Land_Rover_North_America in September 2001.

Recognising Bibiana Boerio's contribution during her three-year assignment as Jaguar MD, Polites said: "Bibie led the development of the plan to reposition the Jaguar brand. Our product, marketing and sales strategy is now clear, cohesive and consistent with Jaguar's unique brand promise. Most importantly, Jaguar's product line-up - especially the forthcoming new XF - deliver on the brand promise of creating beautiful, fast cars. Bibie will stay on to ensure a smooth transition for Mike and to help launch the XF at Frankfurt show. Everyone at Jaguar wishes her well for the future."

Boerio rejoined Jaguar as Managing Director on July 5, 2004 after a year as director of finance and strategy for Ford Motor Company International Operations. Prior to this she was Ford Credit's executive vice president and chief financial officer from October 2000 to March 2003.

From August 1995 to September 2000, she was the finance director for Jaguar. She also launched and served as the chair of Jaguar's Women's Product and Marketing Committee and was active in a number of community service organisations. Prior to initially joining Jaguar Boerio held a number of finance positions in Ford Motor Company, in the areas of product development, manufacturing, sales and corporate business planning. She also served as the Ford Division Northeast regional marketing manager.

Boerio continues as a member of the board of directors for Vista Maria, a non-profit organisation supporting high-risk girls in Dearborn, Mich. and has served as the Chair of the Coventry Business Group in support of the National Society for the Prevention of Cruelty to Children in the UK.

Headlines

XF - First impressions

Jaguar reveals the new generation X-type

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Spied: Jaguar XF-R

'Jaguar' badge for the chop - designer

Revealed - The all-new 2009 Jaguar XF

O’Driscoll replaces Boerio as Jaguar MD

Jaguar collects customer service plaudits

Jaguar take sthe number one position in the 2007 J.D. Power study

Ford readies Jaguar and Ford for sale

Roger Putnam receives CBE

2007 Jaguar XK wins Autonerve magazine "Best Convertible" award

Jaguar X-typenamed top aspirational luxury car

Jaguar XKR convertible tops 2007 best road trip car list

Jaguar XJ named one of the safest cars

Robert Motors celebrates 25 years of success

The all-new Jaguar C-XF

The all-new Jaguar C-XF revealed

2006 Headlines

S type revised

Top Gear crowns Jaguar XK 'Car of the year 2006

Jaguar cars announces the new Jaguar XF

Jaguar Canada announces all-new-2007 XKR coupe and convertible pricing and option packges

Jaguar USA announces 2007 XKR coupe and convertible pricing and option packages

Jaguar supports home show with global debut of supercharged XKR

Jaguar announces its new advanced vehicle entertainment technology

Callum brothers win 2006 Jim Clark memorial award

Jaguar XJ voted best large executive car at the Auto Express Used Car Honours 2006

Jaguar Land Rover North America announces new vice president of customer service

Jaguar sells off Browns Lane site

AAA names the Jaguar XJ8L as top car pick for 2006

Ford says of Jaguar - safe in our hands

The new Jaguar XK winner of "What Car?" award

Jaguar announces all-new 2007 XK coupe and convertible pricing

2005 Headlines

Jaguar reveals all-new XK convertible

All-new Jaguar XK premieres world-first deployable bonnet system

All-new Jaguar XK is unveiled atFrankfurt show

Jaguar unveils all-new XK sports car

Jaguar announces new vice president

Tne new XJ 2.7 diesel and 2006MY XJ range

Jaguar brings tpgether emerging artists

Daimler returns with an all-new model, the Super Eight.

Geoff Polites is appointed CEO of Jaguar

June sales

New XJ 2.7 Diesel and 2006MY XJ range

Jaguar announces mobility program

Jaguar XJ wins best luxury car in the 2005 fleet world honours

Jaguar cars for Jaguar cats

April Newsletter

Ford's newest atShanghai

Jaguar revises prices for 2005 S-type and XJ models

Jaguar appoints new global Advertising Agency

February newsletter

Jaguar XJ6 wins award

Jaguar X-type diesel even more tax efficient

Tim Watson appointed new communications chief

Jaguar's best ever year in Europe

Jaguar advanced lightweight coupe makes world debut

Limited edition Jaguar XK 'VICTORY'

Jaguar Canada sales reports

2004 Headlines

More job losses likely say unions

Bonspeed X type at SEMA, Las Vegas

Jaguar scoopsScottish luxury and diesel categoryawards

Japanese Grand Prix - Preview

Jaguar Canada reports September sales

Chinese Grand Prix – Race

Chinese Grand Prix – Saturday Qualifying

Chinese Grand Prix – Friday Practice Sessions

Jaguar workers stalk Ford in Paris

Jaguar workers back call for industrial action ballot

Jaguar to drop British Racing Green

Jaguar leaps forwardin 2004 in
J.D. Power study

Jaguar North America expands conservation trust

Jaguar question to be put to Commons

Jaguar production to end at Browns Lane

Jaguar cuts production due to poor US sales

Belgian Grand Prix - Race

Belgian Grand Prix - Qualifying

Belgian Grand Prix - Practice

Belgian Grand Prix - preview

Jaguar factory capacity cut announcement "weeks away"

Jaguar fears on factory closure

Jaguar North America dedicates its archives

Job cuts "unlikely" at Jaguar

Jaguar team to be come Ford?

Jaguar exhibits the iconic E-type at the design museum

Plans to cut Jaguar production

Jaguar "People Solutions" in the frame for prestigious award

European Grand Prix - Qualifying

European Grand Prix - Practice

European Grand Prix - Preview

Jaguar at design festival

Steinmetz& Jaguar Racing

Monaco Grand Prix - race

Monaco Grand Prix - qualifying

Monaco Grand Prix - practice

Monaco Grand Prix - preview

‘The movies’ meets Jaguar

Jaguars invade Normandy

Spanish Grand Prix - race

Spanish Grand Prix - qualifying

Spanish Grand Prix - practice

Spanish Grand Prix - preview

Jaguar U.S.announce executive appoinments

April 2004 U.S. sales

2003 Headlines

"Browns Lane plant to close" rumour

Jaguar select edition captures award

Jaguar racing engine makes successful debut

Japan Grand Prix

X-type estate makes its debut at Frankfurt

Jaguar R-D6 concept unveiled at Frankfurt

Hungarian Grand Prix

The New Jaguar X-Type Estate

Jaguar opens new test centre at the Nürburgring

TWR history goes under the hammer

French Grand Prix - Saturday Qualifying

The new X-type 2.0D.

Canadian grand prix - preview

Jaguar to premiere new V6 diesel engine

New Jaguar sports car sets the pace

Jaguar boss announces retirement

Lap record eases heat on Jaguar

TWR is placed in receivership

Canadian debut of the 2004 XJ sedan

Jaguar Daimler Heritage Trust at Techno Classica Essen

XKSS sells for $1.1 million

Jaguar to temporarily suspend X-type production

New XJ prices released

Jaguar R4 unveiled

F1 car launch

2002 Headlines

XKSS for sale at auction

Driver change at F1 team

Indianapolis X type

Jaguar from latest Bond film at British Motor Show

New XJ released

Revised XK released

Jaguars at Monterey

Changes in management line-up

F type on hold

New XJ8 for 2003

Morse Mark 2 sells at auction

Jaguar announces expanded 2002 Trans-Am Series Contingency Award Program

Jaguar Heritage on display at Techno Classica Essen

400 bhp S type R launched

Jaguar Racing unveiled its 2002 challenger, the Jaguar R3

2001 Headlines

XJ13 not for sale

Bike ace signs for Jaguar

New 2 litre X type

Jaguar Racing and ChevronTexaco to end their technical relationship

Frank Sinatra's XJ40 sold at auction

New MD for Jaguar Racing

Changes at the top

Jaguar presents the R Coupe concept

Two new special editions

New organization for North America

New XJ6 test vehicle

F-TYPE roadster production to go-ahead

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