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Editor/Photographer : Mark
Charles |
May 17 2004
‘THE MOVIES’ MEETS
JAGUAR F1 AT GRAND PRIX OF MONACO
Ocean’s 12, the much
anticipated sequel to the worldwide box office success of Ocean’s 11,
will be launched at the Monaco Grand Prix (22nd & 23rd May) exclusively
by the Jaguar Racing team and key members of the Ocean’s 12 cast.
For the first time
in Formula One, imagery from the movie will form a central part of Jaguar
Racing’s presence at Monaco, with branding unique in its scale and scope
appearing across the entire team, from team shirts, driver & mechanics
overalls to the team’s pit-lane garage, as well as the cars themselves.
It is the first time Hollywood has formed such a deep partnership with
a Formula One team to reach F1’s worldwide TV audience of over 400 million
for the season’s most glamorous race.
Jerry Weintraub, Producer
of Ocean’s 12, said; “The Monaco Grand Prix is the highlight of the global
racing calendar and Ocean’s 12 will be one of the most exhilarating, thrilling
and stylish films of the year. This partnership reflects how Formula One
is the perfect audience for us and Jaguar Racing the preferred partner.
The cast can’t wait to see their names hurtling round the streets of Monaco
at more than 250kph.”
The groundbreaking
Monaco F1 launch stems from a partnership between Ocean’s 12 and Jaguar,
Land Rover and Aston Martin - all of which take starring roles in the
film. Released this December, Ocean’s 12 stars George Clooney, Brad Pitt,
Matt Damon, Catherine Zeta Jones, Andy Garcia, Don Cheadle, Bernie Mac
and Julia Roberts.
Joe Greenwell, Chairman
and CEO, Jaguar and Land Rover, and Board Director Jaguar Racing, said:
“Ocean’s 12 oozes style, sophistication and luxury – qualities integral
with the cars in the movie. We’re bringing together Hollywood’s biggest
movie of the year, the biggest race in the F1 calendar and some of our
most desirable cars – it’s an incredibly exciting mix.”
Jaguar Racing will
be announcing a new sponsor at 13.15hrs on Wednesday 19th May at Collection
De Voitures Anciennes De S.A.S, Le Prince De Monaco Terrasses De Fontvieille.
(Royal Car Collection Museum) and this will be the first opportunity to
take official pictures of the Ocean’s 12 Jaguar F1 car.
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