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Editor/Photographer : Mark Charles

 

March 28 2008

Jaguar aims for 100,000 under Tata management

Jaguar's near-term production future is forecast to climb back towards 100,000 cars under Tata Motors' management, adding a gloss to the Indian company's take-over announced earlier this week.

Last year Jag production dipped to a low of 54,000, partly because of the change-over from S-type to XF, but also because of the continuing slow-selling X-type. In 2006, it made 70,000 cars.

Forecasts compiled by just-auto map out Jag's production future for its four main models - the X-type, XF, XK and XJ - and foresee volume rising to a more sustainable number closer to the magical 100,000 mark.

Possible new models in the Jag product plan, which await the green light from Tata, could further lift this figure towards 150,000 by 2012/2013.

In the near term, the biggest volume lift will come from the new XF launched this year whose production in 2008 will contribute a first full year forecast of around 60,000 units. Last year Jag built 2,000 XFs in readiness for this month's market launch.

That means the hugely significant XF will add around 45,000 units to the company's overall figures as it replaces the S-type, whose production had dipped to around 15,000 in its run-out year.

After producing over-optimistic forecasts in the product planning for the latest XJ saloon, Jaguar is predicting more realistic figures for the dramatically re-skinned version, X351, on sale late in 2009.

These are, nevertheless, a considerable increase on the current running volume of the XJ, showing Jag has great confidence in its revamped four-door.

The new XJ is being planned with volume of 20,000 units a year, double the 10,000 the model has achieved in recent years. Originally, the alloy-bodied XJ was planned at around 32,000 units.

Jag's XK sportscar now equals the XJ saloon in volume, hitting 11,000 units in 2007, a drop on the 14,000 it achieved in its launch years.

To keep interest up, Jag revealed a limited run XKR-S at last month's Geneva show featuring a de-restricted 175mph top speed, mainly for the German market.

Jag boss Mike O'Driscoll reported strong interest from US dealers.

"I think we'll do it for the US," he said.

And, late next year, the XK range gets a new five-litre direct-injection V8.

The future of the X-type is still in the balance, but investment plans by Land_Rover for its Halewood factory in 2011/12 almost certainly mean the X-type currently built there will run-out in 2010.

Last year a model originally planned at 120,000 units dropped to just 20,000. Sales were higher at 23,300, reflecting the retailing of cars built the previous year.

Headlines

XF - First impressions

Jaguar reveals the new generation X-type

Jaguar/Land Rover bidders need more time

Spied: Jaguar XF-R

'Jaguar' badge for the chop - designer

Revealed - The all-new 2009 Jaguar XF

O’Driscoll replaces Boerio as Jaguar MD

Jaguar collects customer service plaudits

Jaguar take sthe number one position in the 2007 J.D. Power study

Ford readies Jaguar and Ford for sale

Roger Putnam receives CBE

2007 Jaguar XK wins Autonerve magazine "Best Convertible" award

Jaguar X-typenamed top aspirational luxury car

Jaguar XKR convertible tops 2007 best road trip car list

Jaguar XJ named one of the safest cars

Robert Motors celebrates 25 years of success

The all-new Jaguar C-XF

The all-new Jaguar C-XF revealed

2006 Headlines

S type revised

Top Gear crowns Jaguar XK 'Car of the year 2006

Jaguar cars announces the new Jaguar XF

Jaguar Canada announces all-new-2007 XKR coupe and convertible pricing and option packges

Jaguar USA announces 2007 XKR coupe and convertible pricing and option packages

Jaguar supports home show with global debut of supercharged XKR

Jaguar announces its new advanced vehicle entertainment technology

Callum brothers win 2006 Jim Clark memorial award

Jaguar XJ voted best large executive car at the Auto Express Used Car Honours 2006

Jaguar Land Rover North America announces new vice president of customer service

Jaguar sells off Browns Lane site

AAA names the Jaguar XJ8L as top car pick for 2006

Ford says of Jaguar - safe in our hands

The new Jaguar XK winner of "What Car?" award

Jaguar announces all-new 2007 XK coupe and convertible pricing

2005 Headlines

Jaguar reveals all-new XK convertible

All-new Jaguar XK premieres world-first deployable bonnet system

All-new Jaguar XK is unveiled atFrankfurt show

Jaguar unveils all-new XK sports car

Jaguar announces new vice president

Tne new XJ 2.7 diesel and 2006MY XJ range

Jaguar brings tpgether emerging artists

Daimler returns with an all-new model, the Super Eight.

Geoff Polites is appointed CEO of Jaguar

June sales

New XJ 2.7 Diesel and 2006MY XJ range

Jaguar announces mobility program

Jaguar XJ wins best luxury car in the 2005 fleet world honours

Jaguar cars for Jaguar cats

April Newsletter

Ford's newest atShanghai

Jaguar revises prices for 2005 S-type and XJ models

Jaguar appoints new global Advertising Agency

February newsletter

Jaguar XJ6 wins award

Jaguar X-type diesel even more tax efficient

Tim Watson appointed new communications chief

Jaguar's best ever year in Europe

Jaguar advanced lightweight coupe makes world debut

Limited edition Jaguar XK 'VICTORY'

Jaguar Canada sales reports

2004 Headlines

More job losses likely say unions

Bonspeed X type at SEMA, Las Vegas

Jaguar scoopsScottish luxury and diesel categoryawards

Japanese Grand Prix - Preview

Jaguar Canada reports September sales

Chinese Grand Prix – Race

Chinese Grand Prix – Saturday Qualifying

Chinese Grand Prix – Friday Practice Sessions

Jaguar workers stalk Ford in Paris

Jaguar workers back call for industrial action ballot

Jaguar to drop British Racing Green

Jaguar leaps forwardin 2004 in
J.D. Power study

Jaguar North America expands conservation trust

Jaguar question to be put to Commons

Jaguar production to end at Browns Lane

Jaguar cuts production due to poor US sales

Belgian Grand Prix - Race

Belgian Grand Prix - Qualifying

Belgian Grand Prix - Practice

Belgian Grand Prix - preview

Jaguar factory capacity cut announcement "weeks away"

Jaguar fears on factory closure

Jaguar North America dedicates its archives

Job cuts "unlikely" at Jaguar

Jaguar team to be come Ford?

Jaguar exhibits the iconic E-type at the design museum

Plans to cut Jaguar production

Jaguar "People Solutions" in the frame for prestigious award

European Grand Prix - Qualifying

European Grand Prix - Practice

European Grand Prix - Preview

Jaguar at design festival

Steinmetz& Jaguar Racing

Monaco Grand Prix - race

Monaco Grand Prix - qualifying

Monaco Grand Prix - practice

Monaco Grand Prix - preview

‘The movies’ meets Jaguar

Jaguars invade Normandy

Spanish Grand Prix - race

Spanish Grand Prix - qualifying

Spanish Grand Prix - practice

Spanish Grand Prix - preview

Jaguar U.S.announce executive appoinments

April 2004 U.S. sales

2003 Headlines

"Browns Lane plant to close" rumour

Jaguar select edition captures award

Jaguar racing engine makes successful debut

Japan Grand Prix

X-type estate makes its debut at Frankfurt

Jaguar R-D6 concept unveiled at Frankfurt

Hungarian Grand Prix

The New Jaguar X-Type Estate

Jaguar opens new test centre at the Nürburgring

TWR history goes under the hammer

French Grand Prix - Saturday Qualifying

The new X-type 2.0D.

Canadian grand prix - preview

Jaguar to premiere new V6 diesel engine

New Jaguar sports car sets the pace

Jaguar boss announces retirement

Lap record eases heat on Jaguar

TWR is placed in receivership

Canadian debut of the 2004 XJ sedan

Jaguar Daimler Heritage Trust at Techno Classica Essen

XKSS sells for $1.1 million

Jaguar to temporarily suspend X-type production

New XJ prices released

Jaguar R4 unveiled

F1 car launch

2002 Headlines

XKSS for sale at auction

Driver change at F1 team

Indianapolis X type

Jaguar from latest Bond film at British Motor Show

New XJ released

Revised XK released

Jaguars at Monterey

Changes in management line-up

F type on hold

New XJ8 for 2003

Morse Mark 2 sells at auction

Jaguar announces expanded 2002 Trans-Am Series Contingency Award Program

Jaguar Heritage on display at Techno Classica Essen

400 bhp S type R launched

Jaguar Racing unveiled its 2002 challenger, the Jaguar R3

2001 Headlines

XJ13 not for sale

Bike ace signs for Jaguar

New 2 litre X type

Jaguar Racing and ChevronTexaco to end their technical relationship

Frank Sinatra's XJ40 sold at auction

New MD for Jaguar Racing

Changes at the top

Jaguar presents the R Coupe concept

Two new special editions

New organization for North America

New XJ6 test vehicle

F-TYPE roadster production to go-ahead

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