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Editor/Photographer : Mark Charles

 

March 24 2005

JAGUAR CARS APPOINTS EURO RSCG/FUEL AS NEW GLOBAL ADVERTISING AGENCY

Jaguar Cars today announces that Euro RSCG/Fuel is appointed as its new worldwide advertising agency.
Following a review process that began late last year and culminated in pitches by six agencies, Euro RSCG/Fuel will be responsible for the creation and execution of Jaguar's global advertising. The agency will conduct operations from New York and London, with support for the North American market provided by the New York office.

"The decision to conduct an agency review was part of our strategy to refocus our market positioning and external communications on Jaguar's unique values", explained Jaguar Managing Director, Bibiana Boerio. "Working together with Euro RSCG/Fuel, we will move our communications and the Jaguar brand forward.

"Jaguar has its sights set on the future, with a multi-faceted plan that includes great new products", continued Boerio. "We gave an insight into this new generation of beautiful, fast cars with the Advanced Lightweight Coupe, which has received widespread recognition since its January debut in Detroit at the North American International Auto Show."

Jaguar and Euro RSCG/Fuel are working on the themes and ideas presented during the review process, with a view to developing an integrated campaign that will break later this year.

"We are tremendously excited to be working with Jaguar", said Euro RSCG/Fuel Global CEO Jim Heekin. "The Jaguar brand has significant equity around the world and we believe we can work with the Jaguar management team to capture the imagination of its existing and potential buyers. We are ready to hit the ground running."

Jaguar will continue its relationships with WPP subsidiaries, MindShare, Wunderman and mediaedge:cia

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