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Editor/Photographer : Mark Charles


February 22 2005



Jaguar BluetoothJaguar is getting wired for 2005. From this spring, all new Jaguars will be available with Bluetooth connectivity for safe, easy, hands-free cell phone operation. "Our customers tell us their most important requirement for telecommunications in the car is for them to be able to use their phone in a safe, legal and convenient manner. Bluetooth provides that," says C.J. O'Donnell, Executive VP of Marketing, Sales and Communications, Jaguar North America. With a Bluetooth wireless module installed, an owner's cell phone automatically links with the car's system. The phone can be left in the driver's bag or pocket without needing to be docked into the vehicle. Once linked to the car, Bluetooth enables the phone to be operated either through the car's steering wheel controls, or a key pad either on the radio head unit, or within the car's optional navigation system screen. The system also allows a cell phone's phonebook entries to be downloaded to the vehicle memory. In cars fitted with the optional JaguarVoice system, numbers can be automatically dialed by voice command. In addition to all new Jaguars being Bluetooth compatible, the system can also be retro-fitted by Jaguar retailers to 2004 model year XJs, as well as some 2004 S-TYPE, 2003 XK and 2003 X-TYPE models.


2005 XKR Owners of Jaguar’s XK sports car are the most loyal of all prestige sports car buyers, according to leading automotive information group, R.L. Polk & Co. Jaguar’s iconic XK won the coveted Prestige Sports Car category in the ninth annual Polk Automotive Loyalty Awards, which recognize manufacturers for superior owner loyalty performance. “Since its introduction in 1996, the XK has evoked immense passion from its owners, and these honors highlight that passion,” said Gary Temple, Vice President of Customer Service for Aston Martin Jaguar Land Rover North America.

In the Polk awards, loyalty is determined when a household that owns a new vehicle, returns to buy or lease another new vehicle of the same model or make.


Jaguar Advanced CoupeJaguar is using the North American auto show 'circuit' to gather key customer feedback on its stunning Advanced Lightweight Coupe concept. After its world debut at January's North American International Auto Show in Detroit, the Advanced Lightweight Coupe took center stage at this month's Chicago auto show. In March, it makes a stop at the New York International Auto Show. "The reaction from potential customers has been sensational. They tell us they want it, and want it now," says C.J. O'Donnell, Executive VP of Marketing, Sales and Communications, Jaguar North America. Created by the Jaguar advanced design team in Coventry, England under the watchful eye of renowned Design Director, Ian Callum, the sensuous 2+2 show car features lightweight aluminum body architecture similar to the one pioneered with the new XJ sedan. "Auto shows provide us with invaluable feedback from literally thousands of potential customers. Everyone has a viewpoint on what they like or don't like about the car," explains Callum. Laid out in a classic 2+2 sports car format, the interior of the Advanced Lightweight Coupe is more spacious and better packaged than any previous Jaguar sports car. Jaguar Advanced CoupeRich, hand-stitched tan leather and aluminum inserts give the cabin a modern, contemporary feel. "The Advanced Lightweight Coupe represents the very essence of Jaguar, its heart and soul. If you want to know what lies ahead for us, what direction we will take - this is Jaguar's answer," said Joe Greenwell, Chairman and CEO, Jaguar Cars. "Its design is assertive and pure - a perfect symbol for our 21st century cars. And beneath that beautiful body lies the heart and soul of a true Jaguar," adds Greenwell.Jaguar Advanced Coupe









Jaguar XK victoryJaguar has unveiled a striking 'Victory' edition of its iconic XK sports car to celebrate its four championship wins in the hard-fought North American Trans-Am road racing series. Just 1,050 of the special 'Victory' edition XKs - based on the upcoming 2006 XK line-up - will be sold in the US, beginning in June 2005. "The XK Victory edition is not only a celebration of the XK's success in Trans-Am, but also its enduring success as one of the world's most refined GT cars," said C.J. O'Donnell, Executive Vice President, Marketing, Sales and Communications, Jaguar North America. During the 2004 Trans-Am season, a racing version of the XKR coupe gave Jaguar its fourth outright Manufacturer's Championship - and propelled driver Paul Gentilozzi to his 29th career Trans-Am victory, tying the legendary Mark Donohue's career Trans-Am win record. All four XK models - XK8 Coupe and Convertible and supercharged XKR Coupe and Convertible - will be offered as 'Victory' edition models. They will be available in four limited-edition exterior colors - Copper Black Metallic, Frost Blue Metallic, Bay Blue Metallic, and Satin Silver Metallic - in addition to many current exterior colors. For the XK8, 19-inch 'Atlas' style alloy wheels will feature a chrome finish, while the XKR models will get new, unique 20-inch BBS wheels. Inside, the seating surfaces and interior trim feature special soft-grain leather, with carbon fiber interior trim standard on the XKR and a unique Elm veneer trim standard on the XK8. Tying in with the XK's racing heritage, the 'Victory' edition models will have special badging and polished door treadplates featuring checkered flag emblems.


Jaguar at LA showSuccess in the showroom, success in the market, success on the race track - those are Jaguar North America's key goals for 2005. "We had our share of problems in 2004, but we see a great opportunity to build on our successes during the coming year," said C.J. O'Donnell, Executive Vice President, Marketing, Sales and Communications, Jaguar North America. Those successes include ranking first in J.D. Power and Associates' 2004 Sales Satisfaction Index (tied with Lexus), and finishing third overall - as the highest-placed European nameplate - in J.D. Power's 2004 Initial Quality Study. And, continued success for Jaguar's pre-owned vehicle program. For the fourth consecutive year, Jaguar Select Edition clinched the IntelliChoice award for the Best Certified Pre-Owned Vehicle Program in the luxury class segment. "These are not 'fluff' awards. These are the nuts and bolts of car buying. These are the awards that are important to our existing customers and our future customers," explained O'Donnell. New marketing and advertising campaigns for 2005 will focus on attracting what O'Donnell calls 'fond rejectors'. These are the car buyers who know and love the Jaguar brand, who have an affinity with the marque, and love the styling, but for some reason reject it because of perceived quality issues. "Our success in J.D. Power SSI, in IntelliChoice, and, most important, in J.D. Power's Initial Quality Survey really shatter those misconceptions. That is the message we will be communicating."


Jaguar E typeJaguar's Select Edition Racing vintage E-Types kick-off their 2005 season at the classic 12 Hours of Sebring race meeting, in Sebring, Florida, March 17-19. This race celebrates the 50th anniversary of Jaguar's first win at the Sebring 12-hour race. For the third year, Jaguar North America is backing renowned vintage Jaguar specialists, Massachusetts-based Donovan Motorcar Services to campaign the Select Edition Racing E-Types at 10 key historic racing events throughout the 2005 season. The team's appearances will also provide a key backdrop to a series of six Jaguar North America 'Born to Perform Tour' customer events. These provide owners and potential customers with VIP hospitality during race weekend. "Vintage racing continues to create a unique opportunity for us to reach out to new customers, and promote Jaguar's award-winning Select Edition pre-owned vehicle program," explains Tom Scarpello, Vice President of Marketing, Jaguar North America. Select Edition racing promotes Jaguar's award-winning Certified Pre-owned vehicle program, which has been recognized by Intellichoice as the No.1 pre-owned program for the past 5 consecutive years. For 2005, Jaguar will once again be the lead sponsor for the Wine Country Classic race weekend at the Infineon Raceway, California June 3-5 and the Brian Redman International Challenge races at Road America, Wisconsin July 14-17.


XF - First impressions

Jaguar reveals the new generation X-type

Jaguar/Land Rover bidders need more time

Spied: Jaguar XF-R

'Jaguar' badge for the chop - designer

Revealed - The all-new 2009 Jaguar XF

O’Driscoll replaces Boerio as Jaguar MD

Jaguar collects customer service plaudits

Jaguar take sthe number one position in the 2007 J.D. Power study

Ford readies Jaguar and Ford for sale

Roger Putnam receives CBE

2007 Jaguar XK wins Autonerve magazine "Best Convertible" award

Jaguar X-typenamed top aspirational luxury car

Jaguar XKR convertible tops 2007 best road trip car list

Jaguar XJ named one of the safest cars

Robert Motors celebrates 25 years of success

The all-new Jaguar C-XF

The all-new Jaguar C-XF revealed

2006 Headlines

S type revised

Top Gear crowns Jaguar XK 'Car of the year 2006

Jaguar cars announces the new Jaguar XF

Jaguar Canada announces all-new-2007 XKR coupe and convertible pricing and option packges

Jaguar USA announces 2007 XKR coupe and convertible pricing and option packages

Jaguar supports home show with global debut of supercharged XKR

Jaguar announces its new advanced vehicle entertainment technology

Callum brothers win 2006 Jim Clark memorial award

Jaguar XJ voted best large executive car at the Auto Express Used Car Honours 2006

Jaguar Land Rover North America announces new vice president of customer service

Jaguar sells off Browns Lane site

AAA names the Jaguar XJ8L as top car pick for 2006

Ford says of Jaguar - safe in our hands

The new Jaguar XK winner of "What Car?" award

Jaguar announces all-new 2007 XK coupe and convertible pricing

2005 Headlines

Jaguar reveals all-new XK convertible

All-new Jaguar XK premieres world-first deployable bonnet system

All-new Jaguar XK is unveiled atFrankfurt show

Jaguar unveils all-new XK sports car

Jaguar announces new vice president

Tne new XJ 2.7 diesel and 2006MY XJ range

Jaguar brings tpgether emerging artists

Daimler returns with an all-new model, the Super Eight.

Geoff Polites is appointed CEO of Jaguar

June sales

New XJ 2.7 Diesel and 2006MY XJ range

Jaguar announces mobility program

Jaguar XJ wins best luxury car in the 2005 fleet world honours

Jaguar cars for Jaguar cats

April Newsletter

Ford's newest atShanghai

Jaguar revises prices for 2005 S-type and XJ models

Jaguar appoints new global Advertising Agency

February newsletter

Jaguar XJ6 wins award

Jaguar X-type diesel even more tax efficient

Tim Watson appointed new communications chief

Jaguar's best ever year in Europe

Jaguar advanced lightweight coupe makes world debut

Limited edition Jaguar XK 'VICTORY'

Jaguar Canada sales reports

2004 Headlines

More job losses likely say unions

Bonspeed X type at SEMA, Las Vegas

Jaguar scoopsScottish luxury and diesel categoryawards

Japanese Grand Prix - Preview

Jaguar Canada reports September sales

Chinese Grand Prix – Race

Chinese Grand Prix – Saturday Qualifying

Chinese Grand Prix – Friday Practice Sessions

Jaguar workers stalk Ford in Paris

Jaguar workers back call for industrial action ballot

Jaguar to drop British Racing Green

Jaguar leaps forwardin 2004 in
J.D. Power study

Jaguar North America expands conservation trust

Jaguar question to be put to Commons

Jaguar production to end at Browns Lane

Jaguar cuts production due to poor US sales

Belgian Grand Prix - Race

Belgian Grand Prix - Qualifying

Belgian Grand Prix - Practice

Belgian Grand Prix - preview

Jaguar factory capacity cut announcement "weeks away"

Jaguar fears on factory closure

Jaguar North America dedicates its archives

Job cuts "unlikely" at Jaguar

Jaguar team to be come Ford?

Jaguar exhibits the iconic E-type at the design museum

Plans to cut Jaguar production

Jaguar "People Solutions" in the frame for prestigious award

European Grand Prix - Qualifying

European Grand Prix - Practice

European Grand Prix - Preview

Jaguar at design festival

Steinmetz& Jaguar Racing

Monaco Grand Prix - race

Monaco Grand Prix - qualifying

Monaco Grand Prix - practice

Monaco Grand Prix - preview

‘The movies’ meets Jaguar

Jaguars invade Normandy

Spanish Grand Prix - race

Spanish Grand Prix - qualifying

Spanish Grand Prix - practice

Spanish Grand Prix - preview

Jaguar U.S.announce executive appoinments

April 2004 U.S. sales

2003 Headlines

"Browns Lane plant to close" rumour

Jaguar select edition captures award

Jaguar racing engine makes successful debut

Japan Grand Prix

X-type estate makes its debut at Frankfurt

Jaguar R-D6 concept unveiled at Frankfurt

Hungarian Grand Prix

The New Jaguar X-Type Estate

Jaguar opens new test centre at the Nürburgring

TWR history goes under the hammer

French Grand Prix - Saturday Qualifying

The new X-type 2.0D.

Canadian grand prix - preview

Jaguar to premiere new V6 diesel engine

New Jaguar sports car sets the pace

Jaguar boss announces retirement

Lap record eases heat on Jaguar

TWR is placed in receivership

Canadian debut of the 2004 XJ sedan

Jaguar Daimler Heritage Trust at Techno Classica Essen

XKSS sells for $1.1 million

Jaguar to temporarily suspend X-type production

New XJ prices released

Jaguar R4 unveiled

F1 car launch

2002 Headlines

XKSS for sale at auction

Driver change at F1 team

Indianapolis X type

Jaguar from latest Bond film at British Motor Show

New XJ released

Revised XK released

Jaguars at Monterey

Changes in management line-up

F type on hold

New XJ8 for 2003

Morse Mark 2 sells at auction

Jaguar announces expanded 2002 Trans-Am Series Contingency Award Program

Jaguar Heritage on display at Techno Classica Essen

400 bhp S type R launched

Jaguar Racing unveiled its 2002 challenger, the Jaguar R3

2001 Headlines

XJ13 not for sale

Bike ace signs for Jaguar

New 2 litre X type

Jaguar Racing and ChevronTexaco to end their technical relationship

Frank Sinatra's XJ40 sold at auction

New MD for Jaguar Racing

Changes at the top

Jaguar presents the R Coupe concept

Two new special editions

New organization for North America

New XJ6 test vehicle

F-TYPE roadster production to go-ahead

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