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January 5 2001
F-TYPE roadster production to go-ahead
Jaguar F typeThe Jaguar F-TYPE roadster has been given the production go-ahead, the company announced today. The all-new, compact Jaguar roadster becomes the fifth model in the company’s expanding product range and marks Jaguar’s return to the true sports car market, which it helped to create in the 1950s and 1960s.

Announcing the decision at the Los Angeles International auto show today, Jaguar’s Chairman, Dr. Wolfgang Reitzle, said, “Jaguar is one of the most evocative brands in the world and there is a renewed commitment at Jaguar to create cars that stir people’s emotions. The overwhelmingly positive reaction across the globe to last year’s concept has convinced Jaguar to build the F-TYPE roadster.”

“Due to the unprecedented growth and intensity of new product development at Jaguar today, it will take us around three years to deliver the F-TYPE roadster programme to market. While F-TYPE will embody all the passion and excitement of past Jaguar roadsters such as XK 120 and E-type, it clearly signals a fresh direction for Jaguar sports cars in the future.”

The F-TYPE has been the subject of a detailed 12-month study to determine both the business implications and potential launch timing. A crucial issue for the study team was to determine the relative priority of F-TYPE in the context of the company’s ambitious long term product plan.

Today, Jaguar as a business is in the throes of a major product-led transformation. The introduction of the S-TYPE saloon in 1999 is driving record sales around the world. The new X-TYPE compact sports saloon which goes on sale later this year establishes Jaguar as a four-model line company, accelerating the company’s development from a niche player into a major competitor in the premium car segment.

The smaller, more affordable F-TYPE roadster complements the XK Series range of sports cars and will extend Jaguar’s product portfolio to five distinct model ranges— three saloons and two sports car models. F-TYPE will therefore continue Jaguar’s drive to make the brand more accessible and aspirational to a wider customer audience. Within each model range, innovative derivatives will provide greater customer choice.

Jonathan Browning, Jaguar’s Managing Director, said ,”The atmosphere at Jaguar today is vibrant, exciting and challenging, as the rate of new product development continues at a dramatic pace. Over the next 36 months, Jaguar will launch 15 new or significantly revised products and power trains. F-TYPE will be the sixteenth. From a manufacturer that a mere three years ago had only a two- model line up, this represents a massive investment in design, engineering and manufacturing resource. Today, Jaguar is the fastest growing of all car manufacturers, but this growth is being managed very carefully to ensure that we sustain our quality standards and do not over-extend the Jaguar brand.”

Within this array of new model developments, the traditional Jaguar values of style, finely crafted interiors and effortless performance are being complemented by innovative technology and a renewed emphasis on sportiness and performance. This is reflected by the supercharged ‘R’ derivatives—the XJR and XKR—the ‘R’ Performance Options and, of course, Jaguar’s involvement in Formula One. F-TYPE will be the boldest expression yet of this ‘emotional engineering’, which characterises new Jaguar.

The decision to take F-TYPE from concept to production coincides with the fortieth anniversary of that seminal Jaguar sports car, the E-type, which was unveiled to universal acclaim at the Geneva show in March 1961. The E-type was the latest in a line of illustrious Jaguar sports cars from the SS 90 and 100 of the thirties, through the revolutionary XK 120 in 1948, to the XK 140 and 150 of the fifties. The race-bred E-type, hailed as one of the greatest automotive designs of all time, epitomised the mood of the ‘swinging sixties’. With F-TYPE, the goal of the Jaguar designers is to create an uncompromised roadster which evokes the spirit of the legendary E-type, but with a style that is both functional and contemporary.

Ian Callum, Jaguar’s Director of Design explains, ”F-TYPE represents one of the greatest design challenges in Jaguar history. It must capture the spirit, sensuousness and passion of the original concept, reflect Jaguar’s future direction and meet real world packaging and performance requirements. The challenge is to create a true 21st century successor to the E-type, the icon of the 60s” .


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2006 Headlines

S type revised

Top Gear crowns Jaguar XK 'Car of the year 2006

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Jaguar Canada announces all-new-2007 XKR coupe and convertible pricing and option packges

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Callum brothers win 2006 Jim Clark memorial award

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AAA names the Jaguar XJ8L as top car pick for 2006

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Jaguar announces all-new 2007 XK coupe and convertible pricing

2005 Headlines

Jaguar reveals all-new XK convertible

All-new Jaguar XK premieres world-first deployable bonnet system

All-new Jaguar XK is unveiled atFrankfurt show

Jaguar unveils all-new XK sports car

Jaguar announces new vice president

Tne new XJ 2.7 diesel and 2006MY XJ range

Jaguar brings tpgether emerging artists

Daimler returns with an all-new model, the Super Eight.

Geoff Polites is appointed CEO of Jaguar

June sales

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Jaguar announces mobility program

Jaguar XJ wins best luxury car in the 2005 fleet world honours

Jaguar cars for Jaguar cats

April Newsletter

Ford's newest atShanghai

Jaguar revises prices for 2005 S-type and XJ models

Jaguar appoints new global Advertising Agency

February newsletter

Jaguar XJ6 wins award

Jaguar X-type diesel even more tax efficient

Tim Watson appointed new communications chief

Jaguar's best ever year in Europe

Jaguar advanced lightweight coupe makes world debut

Limited edition Jaguar XK 'VICTORY'

Jaguar Canada sales reports

2004 Headlines

More job losses likely say unions

Bonspeed X type at SEMA, Las Vegas

Jaguar scoopsScottish luxury and diesel categoryawards

Japanese Grand Prix - Preview

Jaguar Canada reports September sales

Chinese Grand Prix – Race

Chinese Grand Prix – Saturday Qualifying

Chinese Grand Prix – Friday Practice Sessions

Jaguar workers stalk Ford in Paris

Jaguar workers back call for industrial action ballot

Jaguar to drop British Racing Green

Jaguar leaps forwardin 2004 in
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Jaguar North America expands conservation trust

Jaguar question to be put to Commons

Jaguar production to end at Browns Lane

Jaguar cuts production due to poor US sales

Belgian Grand Prix - Race

Belgian Grand Prix - Qualifying

Belgian Grand Prix - Practice

Belgian Grand Prix - preview

Jaguar factory capacity cut announcement "weeks away"

Jaguar fears on factory closure

Jaguar North America dedicates its archives

Job cuts "unlikely" at Jaguar

Jaguar team to be come Ford?

Jaguar exhibits the iconic E-type at the design museum

Plans to cut Jaguar production

Jaguar "People Solutions" in the frame for prestigious award

European Grand Prix - Qualifying

European Grand Prix - Practice

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Jaguar at design festival

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Monaco Grand Prix - race

Monaco Grand Prix - qualifying

Monaco Grand Prix - practice

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‘The movies’ meets Jaguar

Jaguars invade Normandy

Spanish Grand Prix - race

Spanish Grand Prix - qualifying

Spanish Grand Prix - practice

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Jaguar U.S.announce executive appoinments

April 2004 U.S. sales

2003 Headlines

"Browns Lane plant to close" rumour

Jaguar select edition captures award

Jaguar racing engine makes successful debut

Japan Grand Prix

X-type estate makes its debut at Frankfurt

Jaguar R-D6 concept unveiled at Frankfurt

Hungarian Grand Prix

The New Jaguar X-Type Estate

Jaguar opens new test centre at the Nürburgring

TWR history goes under the hammer

French Grand Prix - Saturday Qualifying

The new X-type 2.0D.

Canadian grand prix - preview

Jaguar to premiere new V6 diesel engine

New Jaguar sports car sets the pace

Jaguar boss announces retirement

Lap record eases heat on Jaguar

TWR is placed in receivership

Canadian debut of the 2004 XJ sedan

Jaguar Daimler Heritage Trust at Techno Classica Essen

XKSS sells for $1.1 million

Jaguar to temporarily suspend X-type production

New XJ prices released

Jaguar R4 unveiled

F1 car launch

2002 Headlines

XKSS for sale at auction

Driver change at F1 team

Indianapolis X type

Jaguar from latest Bond film at British Motor Show

New XJ released

Revised XK released

Jaguars at Monterey

Changes in management line-up

F type on hold

New XJ8 for 2003

Morse Mark 2 sells at auction

Jaguar announces expanded 2002 Trans-Am Series Contingency Award Program

Jaguar Heritage on display at Techno Classica Essen

400 bhp S type R launched

Jaguar Racing unveiled its 2002 challenger, the Jaguar R3

2001 Headlines

XJ13 not for sale

Bike ace signs for Jaguar

New 2 litre X type

Jaguar Racing and ChevronTexaco to end their technical relationship

Frank Sinatra's XJ40 sold at auction

New MD for Jaguar Racing

Changes at the top

Jaguar presents the R Coupe concept

Two new special editions

New organization for North America

New XJ6 test vehicle

F-TYPE roadster production to go-ahead

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